Founded in 1993, Matrix-Systems GmbH revolutionized the world of trade fair and shop design. We saw a growing demand for clean, frame-free designs that highlighted individual presentations rather than complex system constructions. Our journey began with a visit to EuroShop in Düsseldorf, where we discovered a unique steel profile with a hole – a material originally designed for lighting fixtures.
Driven by curiosity and innovation, we saw the potential to transform this material into a building system. After extensive research and development, we replaced steel with aluminum to make it lightweight and sustainable and perfected the bending of profiles. In 1997, we took production in-house and established Matrix-Systems GmbH in Switzerland.
Matrix-Systems is proud to be the original creator of the frame-based building system that has since become an industry standard. As the pioneers in this field, our innovative design and functionality set the benchmark, and those who have mimicked our system will ultimately find theirs integrate into our original Matrix system. Today, Matrix is a globally recognized brand, with our frames in use all over the world by clients big and small. Trusted for their versatility, efficiency, and durability, our systems help businesses of all sizes create impactful presentations and experiences, no matter the scale or location.
1993 there was a change in visual appearance at trade fairs. The individual appearance, without visible profiles and frames, was desired. In spite of the economic arguments, system construction is set to fall into the background.
My interest was to find new building systems and visited the most important trade fair "Euroshop in Düsseldorf". The whole world met and showed what product presentation, temporary buildings and shop design had to do with the latest technology.
The halogen light replaced the light bulb. A new, convincing building system was not in sight - an interesting material carrier (steel profile with hole) I discovered with a Belgian light supplier. At my request, I got the answer: we are selling only lighting fixtures.
In the back of my head, I had the idea of what to do with it. I insisted, visited the factory in Belgium and bought steel specimens. The product development started - the steel was replaced by aluminum - I paid development costs and wanted to know if you could also bend aluminum profiles? The implementation became a success - I became the most important customer in all of Europe. The pleasant partnership was more important to me than the copyright. The Matrix Architectur system took its course and convinced the users. In 1997 I was deprived of exclusive distribution rights. So I felt compelled to take the production by myself. Matrix made in Switzerland. It came to the trade dispute in Zurich and the judge said that holes in the profile already belonged to the industry standard.
This was followed by the foundation of Matrix-Systems GmbH and the "Brand" was protected worldwide. There was nothing to prevent it. The holes no longer determine the design. The short set-up times are blocked. For us, Swiss Post is a reference customer, who comprehensively presents its brand - with a system.